HuEn
ALFAPARF MILANO PROFESSIONAL
We team up with professionals: we develop and create effective products and services to simplify their work and make it a source of pleasure for all.

We share results and experiences daily with one common goal: to make beauty a source of pleasure and enjoyment.
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Semi De Lino
Semi di Lino lets you create your own beauty. The treatment keeps your hair healthy from root to tip, and more radiant than ever: it's all in your hands.
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Blends of Many
Every man has his own unique, original story, every man has his own needs. Blends of Many provides real solutions to meet the true demands of today’s men.
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Style Stories
Style is the backdrop to your days but can sometimes take center stage. Your look always has something interesting to say.
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Evolution of the color³
Enriched with Hyaluronic acid, Evolution of the Color³'s groundbreaking PPD-free formula guarantees perfect color while being kind to hair and scalp.
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Precious nature hair color
Every stage of life has its own shades. From your very first color service through to the balayage of your dreams or a brightening treatment for grey hair: Color Wear helps you live life to the fullest.
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Color Wear Cream
There is no desire for change that you cannot satisfy with Color Wear.
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Color Wear Gloss Toner
A new range designed to improve the world of tone-on-tone colours: perfect toning and vibrant results, where every shade is enhanced to the max, for an extremely natural effect.
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Pigments
With two registered patents, the hair pigment range helps you color every technical service: from shape to color, treatment and styling.
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Revolution
Direct color that guarantees vibrant results and is perfect for experimenting with and unleashing your creativity. For greater depth of color, rEvolution can be used on pre-bleached hair. rEvolutionJC can be applied directly to dry hair, without bleaching, to highlight natural hair or intensify highlights in colored hair.
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BB bleach
Whether they are platinum blonde or light tones, BB Bleach is able to satisfy all your needs, thanks to the 3 specialized powders, created to fulfill every desire.
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The Hair Supporters
The Hair Supporters is an easy-to-use complete system that can be added to any technical service. The products can be used alone or together, depending on client needs.
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Keratin Therapy Lisse Design
The progressive smoothing system with keratin that provides even more noticeable and long-lasting smoothing and taming performance, with total safety.

From perfect smoothness to the enhancement of the natural texture, for smooth, tame and defined hair.
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Oxid'o
Oxid'o's creamy texture ensures pleasant and efficient application. Achieving the color and lift you want has never been so easy!
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Keratin Therapy Curl Design
Two new services that allow you to express your individuality and enhance the movement of your hair, with a versatile, vegan-friendly formula that can be tailored to your needs.
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